101 Tips To Improve Your Business – Tips 51 to 55 (mail order, point of purchase, telemarketing, example of your own service, serve not sell)

101 Tips continued:

51. Design a mail order campaign – snail mail, slow mail or the old mail is still a good medium to market through. All successful marketing campaigns rely on good copywriting, correct target marketing etc.

52. Design a point of purchase display for your product – doesn’t really apply to contractors unless you have a shop front with passing trade.

53. Design a telemarketing campaign – don’t write this one off either. Telemarketing has its place, once again not sure if mass telemarketing is right for contractors.

54. Be a walking example of how effective your product or service can be – The old expression is “A cobbler’s children are poorly shod” or something like that. Make sure your home address is a good example of your workmanship.

55. Seek to serve instead of just seeking to sell – Customers want to know that you care, and they don’t care what you know.