How To Market Your Business In Tough Economic Times, or anytime for that matter!

I guess everybody who runs their own Lawn Mowing and Gardening Business would love to know what’s the Magic Bullet for “nailing their customers right between the eyes”.

In the words of Siimon Reynolds (the Aussie advertising and marketing guru), “what any small business needs (to be successful) is to focus on just 3 to 4 marketing strategies that give consistent results”.

I guess what most people are guilty of is trying all sorts of advertising activities and not really knowing what yields the best results. Mmm, like the guy that once said, “I know half my advertising dollars are wasted – trouble is I just don’t know which half!”.

Now wouldn’t any of us want to have the Perfect Marketing Mix (of 3-4 advertising activities) that gave us the best results for our business. I mean how good would it be if we knew that for every dollar we spent we would get more than that dollar back!

So as Siimon Reynolds suggests, what we want is 3-4 advertising activities in our marketing mix!

What are the broad range of things that we could do to advertise our business? The broad list consists of the following:

  • TV
  • Radio
  • Yellow Pages
  • Newspaper (print media)
  • Magazines (print media)
  • Outdoor Advertising
  • Internet
  • Flyers
  • Brochures
  • Magazine Inserts (Flyers)
  • Website
  • Referrals (word of mouth)
  • Signage
  • and the list goes on!

Well, unlike most big brands (Coke etc) and their equally big advertising budgets, us little guys have to think smart when it comes to marketing our business!

So, I recommend developing an advertising strategy that is big on return for minimal outlay.

Now, my top 3-4 advertising strategies are:

  1. Vehicle signage
  2. Flyers
  3. Organised system of harvesting referrals and leads from your circle of influence (friends, family & customers)
  4. Website (a distant 4th)

Later, I will discuss the merits and systems involved with each of these advertising techniques. I would like to know others think, especially with advertising mediums like Yellow Pages etc.

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