How To Write A One Pager Business Plan, and achieve your goals every day!

Most people I know in the Garden and Landscape Industry (or Green Industry, as it is known in North America) don’t have a Business Plan.

This is really sad as so much more could be accomplished by business owners if they had a business plan to give them direction and drive to achieve more.

I think the problem here is that most people think you must have a business plan that spans 30 or more pages. Consequently, business owners put off the idea of writing their business plan.

I think there is a time and a place for a 30 page Business Plan, but for your everyday operation a 1 pager is the go.

Think about it…You know what business you are in, and hopefully you will have worked out by now the fastest and most economical ways of attracting new business (customers). So all you need to do is summarise all your business operations and aspirations to 1 page.

A 1 pager Business Plan is more likely to stay firmly etched on your brain, so each day will see you achieving your goals with more purpose.

Your 1 pager Business Plan will include the following 6 components:

1. Two Months maximum period
2. Five KPIs (Key Performance Indicators) maximum
3. Ten Activities maximum
4. Implementation Schedule included
5. The Schedule is Monitored Weekly
6. Two Monthly Review – it is re-written with a complete review of items 1 to 5 above

Here is an example of a 1 Pager Business Plan…

Personal Business Plan

Name . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
for 2 months ending . . . . . / . . . . . / 20. . . . .

1. The Key Performance Indicators I am monitoring over this two month period are

KPI	Current	Goal
No of Quotes per month	. . . . . . . . . .	. . . . . . . . . .
Pricing of Residential Lawn Care	. . . . . . . . . .	. . . . . . . . . .
Cold Calls to corporates pm	. . . . . . . . . .	. . . . . . . . . .
Cold Calls to new sites pm	. . . . . . . . . .	. . . . . . . . . .
Leads converted to sales	. . . . . . . . . .	. . . . . . . . . .

 

2. The activities I am introducing / enhancing are

Activity	Date Commencing
“Benefits Of Lawn Care” research	. . . . . . . . . .
Corporate cold calls (weekly)	. . . . . . . . . .
Client feedback research	. . . . . . . . . .
Web site development	. . . . . . . . . .
Email monthly newsletter & email address acquisitions	. . . . . . . . . .
Attend a marketing seminar (monthly)	. . . . . . . . . .
Professional / Franchisee Training	. . . . . . . . . .
Exercise or Gym Visit 3 times per week	. . . . . . . . . .

 

3. Every week I will record my performance against my KPI Goals and Activity Implementation Schedule (1+2 above).

This Business Plan expires on . . . . . . . . . . . I will complete a new Business Plan for the next two months on or before the expiration date.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Signed

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Date